Virgin, Unilever, Omnicom Team Up for #valuable Disability Inclusion Movement



Global business leaders and companies have committed to take accountability for disability inclusion in business, by supporting #valuable—a worldwide call to action for businesses to recognize the value and worth of the 1 billion disabled people globally. 

“Disability inclusion is an issue that has been pushed to the sidelines of business for far too long,” says Caroline Casey, founder of #valuable, in a press release. “Momentum is now building and we have reached a tipping point. We’re delighted that the World Economic Forum have announced that the need to bolster inclusion of those living with a disability will be a main message at Davos in 2019.”

To drive forward this change, global business leaders have committed to being accountable for disability within their businesses and across their full supply chain.

The first to support the #valuable campaign include Sir Richard Branson, Founder, Virgin Group; Paul Polman, CEO, Unilever; and Janet Riccio, EVP of Omnicom Group and Dean of Omnicom University.

Virgin Media and Omnicom have become strategic partners of #valuable, representing a major milestone for the campaign.

  • Virgin Media has joined forces with the disability equality charity, Scope, to support a million disabled people to get and stay in work by the end of 2020.
  • Omnicom will take the lead in spreading the message of disability inclusion in business and igniting a global conversation about a world where everyone is valued equally.

More than 1 billion people across the world—15% of the global population—live with some form of disability, and their value is routinely ignored by business. Of those 1 billion, 80% of disabilities are acquired later life, and our aging global population means disability is on the rise.

“Businesses and business leaders have a vital role to play in transforming the lives of disabled people and that’s why Virgin Media is proudly joining #valuable as one of its strategic partners and making disability and inclusion one of our highest priorities,” says Jeff Dodds, Managing Director, Virgin Media. “At Virgin Media we celebrate the fact that everyone is different. It’s these differences that help us to come up with new and innovative ideas and better address the needs of the customers and communities we serve.”

“Creating a more inclusive world for the 1.3 billion people in the world with a disability is not just the right thing to do, it also makes a lot of business sense,” added Unilever’s Polman.”To create real traction in this space, we need a movement in which business takes leadership and authentic action to move the needle for this large section of humanity.”

Omnicom’s Riccio noted: “#valuable is challenging the business world to take a second look at its definition of ‘inclusivity’ and commit itself to a population of people whose talent, perspective and ideas have often been untapped yet have the potential to propel industries forward.”

#valuable recently joined forces with the World Economic Forum, which announced last week that disability inclusion will form part of its Annual Meeting agenda for the first time next month.