CPG Roundup: KFC, General Mills, Wendy’s, Butterfingers & Mars Wrigley


KFC Firelogs

In this edition of CPG Roundup, we take a look at KFC’s scented firelogs, General Mills’ new cereals, Wendy’s Twitter sandwich promotion, Butterfinger’s recipe and packaging updates, and Mars Wrigley’s plant expansion.

KFC Scented Firelogs 

The brand extension you never knew you needed: KFC has introduced scented firelogs that smell like Colonel Sanders’ secret recipe.

General Mills Adds to Morning Lineup

General Mills has unveiled two new cereals and announced the return of a third.

The company is adding Cinnamon Toast Crunch Churros cereal to its lineup of breakfast cereals. The bite-size churros are dusted with cinnamon and “you can count on each bite staying crunchy in milk,” according to a press release.

The company is also introducing a fruity version of Lucky Charms. The new flavor is a combination of its famous marshmallows with new red, fruity cereal pieces.

In addition, the company is re-releasing Chocolate Toast Crunch, which features both chocolate and cinnamon.

General Mills New Cereals

Wendy’s is promoting its new Bacon Maple Chicken Sandwich for Maple Syrup Day through a Twitter campaign.

The fast-food chain tweeted a series of verses from a poem titled “‘Twas the Night Before Maple Syrup Day,” a parody of the traditional holiday tale, reports Mobile Marketer. Each verse is accompanied by an illustration by Twitter artist @SWatercolour.

Butterfinger Updates Recipe & Packaging

Butterfinger will debut new packaging and an updated recipe in 2019.

The new recipe uses a different type of peanut, more cocoa in the coating, and cuts the preservative TBHQ and hydrogenated oils, reports Business Insider.

The new packaging is a bright yellow and double-layered to prevent the candy from becoming stale.


Mars Wrigley Invests $142M in Plant Expansion

Mars Wrigley Confectionery broke ground on a $142 million plant expansion in Cleveland, Tennessee. In April, the expanded manufacturing facility will start producing Hazelnut Spread M&M’s, which will be filled with hazelnut-filled soft center, similar to M&M’s Caramel candy.

The existing location already produces the majority of Twix in North America and more M&M’s than any other facility worldwide, said Mack Phillips, plant site director.