Q&A with Enrique Arribas, Head of Brand and Corporate Marketing at Banco Santander

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Interbrand’s Global Chief Growth Officer Gonzalo Brujó speaks with Enrique Arribas, Head of Brand and Corporate Marketing – Group Executive Vice-President of Santander— the Eurozone’s leading financial brand. Enrique presents his book called “Marcas ConFianza” where he talks about the importance of connecting with consumers and gaining their trust and the keys to ensuring that trust between consumers and brands is real and lasting.

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