CES 2020: Q&A with Interbrand Group’s Charles Trevail

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“If you’re a brand, you’re in the experience business and this technology revolution we’re going through is enabling experiences in a way we’ve never been able to deliver in the past before.” Global CEO Charles Trevail shares his thoughts on this year’s CES from Las Vegas. He reflects on the evolving relationship between consumers and technology, and what makes a brand future proof.

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