A distinct way of speaking and communicating to make certain a brand is clearly heard, quickly recognized and easily remembered in today’s noisy marketplace.

Brand voice brings a brand to life through writing style—a customized, approach designed to showcase the singular personality of a brand through stylistic language tactics. It’s how a brand says what it says.

Brand voice is applied across all brand touchpoints, and is closely aligned to a brand’s visual identity. It shapes how a brand tells its story and how it engages in dialogue, from articulating the brand strategy through every point of communication. It helps all authors of a brand write in a manner that is consistent with the brand’s identity.

Also known as: tone of voice

See also: messaging, content strategy