brand glossary: content calendar

A content calendar plans for a brand’s future themes, events, and stories, for every type of content, and every relevant channel, showing how, where and when it is all published. It can include owned publishing platforms, social media channels, and external media opportunities. The calendar should also include major milestones and upcoming events relevant to a brand. A content calendar takes a brand’s content strategy and transforms it into reality, using the lens of business goals, messaging and experience. By using a content calendar as a guide, a brand will be able to maintain the longevity of its content strategy and evolve a brand’s reputation by ensuring that content is published thoughtfully and strategically.

Also known as: Editorial Calendar, Content Marketing Calendar, Publishing Calendar