brand glossary: domain name

A unique name that serves as an address on the internet for locating and/or accessing a brand’s website or web page. A domain name can comprise any name, term or alphanumeric sequence followed by a gTLD (generic top-level domain) or a ccTLD (country code top-level domain). For example, “” is the domain name for our website about all things branding, where “brandchannel” is the alphanumeric term and “.com“ is the gTLD.

Also known as: Domains, dotcom

See also: gTLD, ccTLD