brand glossary: knowledge management

This is the process of capturing, organizing, analyzing, interpreting, and disseminating information and knowledge possessed by individuals within an organization, to the organization as a whole. Technology has aided this process significantly, with both widely available and proprietary platforms designed to automate the process. This includes intranets, DAMs (Digital Asset Management) and workflow and communication tools. Knowledge management systems are entirely dependent on the quality, timeliness, and frequency of contributions made by individuals, and are critical to retaining important institutional knowledge, and for efficiency by avoiding duplication or replication.

See also: Intranet, Digital Asset Management, DAM