brand glossary: name-gauge

Name-Gauge™ is Interbrand’s proprietary methodology for researching and analyzing customer or stakeholder preference for a shortlist of new name or tagline candidates. Name-Gauge™ is a combination of quantitative and qualitative research that helps us rank names or taglines against a set of defined criteria. By providing clear feedback on a set of names or taglines, Name-Gauge™ help client teams make informed decisions.

Also known as: Name Research, Naming Research

See also: Naming