Interbrand’s proprietary approach to social listening through the lens of brand. Using social and web-based behavioral data such as conversations, traffic and read more:

Outlining and managing the role of each brand relative to others within a portfolio, with the aim of optimizing the value of the read more:

The distinctive position a brand adopts in the marketplace to ensure differentiation—often as a statement that describes the competitive, relevant and differentiating place read more:

A brand promise outlines the reciprocal relationship between the brand and its audience–it communicates the benefits and experiences the audience should expect read more:

The most inspiring and compelling information an organization can convey about its brand to its audience. The brand proposition is strong, concise, authentic and meaningful to read more:

A brand purpose reflects the company’s fundamental raison d’être –  its reason to exist beyond making money. It is the expression of an organization or company’s role read more:

The most inspiring and compelling information an organization can convey about its brand to its audience. The brand statement is strong, concise, authentic and meaningful to read more:

An integral part of Interbrand’s brand valuation methodology, brand strength is a detailed assessment designed to decide if the brand’s forecast earnings will be read more:

A strategic tool that brings together market, brand, competitor and financial data into a single, value-based framework within which the performance of the read more:

The dollar premium resulting from customers’ commitment to a brand and their willingness to pay extra for it as compared to a generic read more:

A set of beliefs or attributes that represent the code by which an organization lives and operates–its strengths and how it positively impacts people, what it stands for, read more:

The expression of an organization’s future aspirations and where all the initiatives and work it undertakes will eventually lead it. The brand read more:

A distinct way of speaking and communicating to make certain a brand is clearly heard, quickly recognized and easily remembered in today’s read more:

A viral marketing technique. Buzz is when consumers interact with a product or service, resulting in amplifying the conversation around it, and often changes read more:

An Online Content Management System (CMS) allows brands and others to create, publish and manage content on a platform such as WordPress, read more:

Coined names are names that use a word that does not exist in any major language, and are, as such, completely invented. read more:

Created by bringing two words together. In many cases, it’s two complete, real words used to create one. It is not uncommon for read more:

See Composite Names Composite names are when a word is creating by bringing two words together. In many cases, it’s two complete, read more:

A content calendar plans for a brand’s future themes, events, and stories, for every type of content, and every relevant channel, showing read more:

Content creation is the act of forming original content that can range from articles and whitepapers to infographics, photography and art. It read more: