brand glossary: role of brand

Role of Brand is an integral part of Interbrand’s Brand Valuation methodology. Its analysis is critical to understanding purchase behavior, assessing the brand’s influence on the factors that drive demand and choice. Together with Brand Strength, these inputs are combined with an in-depth financial model of the business to measure the brand’s current and future ability to create economic value for its owner.

See also: Brand valuation, Brand strength, Brand value

Resources: Financial applications for brand valuation