Skip to content

brandchannel:

5 questions
news
features
subscribe
events
search

5 questions

The latest news.
The expert analysis.
Delivered directly to you.

Get the daily newsletter

most popular:

The Physical Brand with Scott Galloway, best-selling author of The Four

term of the day:

trade name

The corporate or legal entity name under which a company operates. In some cases a trade name can be used for corporate read more:

channels:

5 questions
news
glossary
events

about us:

about brandchannel
the team
about Interbrand
media kit
privacy policy

contact us:

advertise with us
subscriptions
editorial
help

follow us:

facebook
twitter
linkedin
google+
rss feed

Powered by Interbrand

5 questions
news
features
subscribe
events
search